Wilfred Owen essays

Wilfred Owen essays Wilfred Edward Salter Owen, born March 18, 1893, was the oldest of four children of Tom and Susan Owen. His father's work as a railway clerk was supplemented by his mother's father until his death put the family in financial difficulties. The family tried to keep their life along middle class standards, but it was a struggle. The lack of money meant that Wilfred, who had dreamed of public school and Oxford, was limited to Birkenhead Institute and the Technical School of Shrewsbury. His faith in religion was strong in his youth, a "simple evangelical faith he shared with his mother." (Hibberd, 5) This conviction failed him, though, as he got older and began to explore poetry, in which he held his version of Truth that he could not reconcile with God. In the teachings of his youth, and in his stint as a lay assistant in Dunsden, he must have built the foundation that he would both expand on when confronted with the unimaginable and fight against when immersed in the absolute horror of war. The beginning of the war found Owen in France, but as a tutor rather than as a soldier. In June of 1914, he was tutoring and vacationing with family of actor Alfred Leger in the Pyrennes. He had met Laurent Tailhade, a poet known in the French salons. His youthful aspirations to be a renowned poet had grown in his association with the social circles of upper class he longed to be a part of. Like many youthful artists, he longed for fame and felt assured of his brilliance. In his lengthy memoirs, his brother says his only concern in the beginning of the war was to "safeguard his writing and to preserve for himself the opportunity to continue with his poetry at all costs." (H. Owen, v.III, 118) He did not consider enlisting and in a letter to his mother, he states, "My Life is worth more than my death to Englishmen" (Letter 302, pp. 130). His brother translates this as "He wrote to my mother that he considered his writing was of more importance to ...

Definition and Examples of a Writer

Definition and Examples of a Writer A writer is: (a) a person who writes (articles, stories, books, etc.); (b) an author: a person who writes professionally. In the words of author and editor Sol Stein, A writer is someone who cannot not write. Etymology:  From an Indo-European root, to cut, scratch, sketch an outline Examples and Observations Everyone is a writer. You are a writer. All over the world, in every culture, human beings have carved into stone, written on parchment, birch bark, or scraps of paper, and sealed into letterstheir words. Those who do not not write stories and poems on solid surfaces tell them, sing them, and, in so doing, write them on the air. Creating with words is our continuing passion.(Pat Schneider, Writing Alone and With Others. Oxford University Press, 2003)A writer is someone who writes, its true, but a writer is also someone with a large capacity for adversity. Youll want to cultivate that capacity. Stamina is a writers first quality.(Bill Roorbach, Writing Life Stories. Writers Digest, 2000)We all know its hard work. Nobody asked any one of us to become a writer. No one will care if you dont become one.No one but you, that is.(George V. Higgins, On Writing. Henry Holt, 1990)Writers are sentenced to their sentences, which sometimes set them free.(Adam Gopnik, As Big as the Ritz. The New Yo rker, September 22, 2014) Gushers and TricklersIn regard to the work habits of professional authors, Robertson Davies insisted that there are just two kinds of writers, gushers and tricklers. Take a moment to consider which category you fall into.[James] Thurber  was a gusher; for one story which was 20,000 words when finished, he wrote a total of 240,000, and fifteen different versions. It is interesting that the torrential Thurber is the one who talked most about that dread of all writers - drying up. . . . Frank OConnor was also a gusher; he rewrote some of his stories even after they had been published.The tricklers may be represented by William Styron, who says: I cant turn out slews of stuff each day. I wish I could. I seem to have some neurotic need to perfect each paragrapheach sentence, evenas I go along.  Dorothy Parker, also a trickler, said: I cant write five words but I change seven!The industry of the gushers commands respect; Joyce Cary, Frank OConnor, and  [Truman] Capotewe see them writ ing and  revising, rejecting pages by the handful, and finally piecing their work together from the mass. But the tricklers have an agony of their own; they cannot continue until the last line written is as right as they can make it. Both methods seem to take about an equal amount of time.(Robertson Davies,   A Voice from the Attic: Essays on the Art of Reading, rev. ed. Penguin, 1990) A Writing ExerciseBefore you begin writing about your life, I want you to think about how you feel about writing. We all have our personal mythology of what a writer is and does. I want you to write for fifteen minutes to complete the following sentence: A writer is someone who _______.Write for fifteen minutes without stopping, letting yourself explore the possibilities. Let go of all your inhibitions and enjoy yourself. Remember to be honest. When you are finished, take a look at what you have written. Did anything surprise you?If you are working with a partner, take turns reading what each of you has written and discuss the work.(Janet Lynn Roseman, The Way of the Woman Writer, 2nd ed. Haworth, 2003)Writers WriteIf you simply define a writer as someone who is writing, clarity sets in. Youre truly a writer when youre writing; and if you dont write regularly, dont pretend to give yourself that title. Start writing more, Ray Bradbury tells would-be writers at conferences, itll get ri d of all those moods youre having.(Kenneth John Atchity, A Writers Time: Making the Time to Write, rev. ed. W.W. Norton, 1995) You Are a WriterA writer is a writer. You care about writing. It isnt men or women. . . . You sit down, you write, you are not a woman, or an Italian. You are a writer.(Natalia Ginzburg, interviewed by Mary Gordon, Surviving History. The New York Times Magazine, Marc. 25, 1990)What Is a Writer Like?- A writer is like a bean plant: he has his little day, and then gets stringy.(attributed to E.B. White)- Being a writer is like being one of those riskily overbred pedigree dogsa French bulldog, for instancepoorly suited for survival despite their very special attributes. Being a writer is in defiance of Darwins observation that the more highly specialized a species, the more likelihood of extinction.(Joyce Carol Oates, A Widows Story: A Memoir. HarperCollins, 2011)- A writer is like a Gypsy. He owes no allegiance to any government. If he is a good writer he will never like the government he lives under. His hand should be against it and its hand will always be against him.(Ernest Hemingw ay, letter to Ivan Kashkin, Aug. 19, 1935)- Being a writer is like having homework every night for the rest of your life.(attributed to Lawrence Kasdan) The Downside of Being a WriterYou may have gathered from all this that I am not encouraging people to try to be writers. Well, I cant. You hate to see a nice young person run up to the edge of the cliff and jump off, you know. On the other hand, it is awfully nice to know that some other people are just as nutty and just as determined to jump off the cliff as you are. You just hope they realize what theyre in for.(Ursula K. Le Guin, The Language of the Night: Essays on Fantasy and Science Fiction, ed. by Susan Wood. Ultramarine, 1980)On the whole, professional writers are a lot of whining bastards who wouldnt last a day in a real job. . . . The true mortification of being a writer is having to meet other writers from time to time, and listen to their mundane egotistical rantings.(Duncan McLean, quoted by Jim Fisher in The Writers Quotebook: 500 Authors on Creativity, Craft, and the Writing Life. Rutgers University Press, 2006) Pronunciation: RI-ter Writers on Writing Toni Morrison on WritingWhy Do Writers Write?​Writers on Writing: E.B. WhiteWriters on Writing: Overcoming Writers BlockWriters on Rewriting Also see: WritingCollaborative WritingCompositionWriters BlockWriting CenterWriting GroupWriting Process

Great Depression 1930's Paragrapgh Essay Example | Topics and Well Written Essays - 250 words

Great Depression 1930's Paragrapgh - Essay Example Being innovative is another important tenant. Just like authenticity, innovation is a loaded term. Also like authenticity, being innovative largely depends on the specific artist. In either case, graphic designers must not simply strive towards creating designs, but must also strive towards innovation in terms of theme, methods of creation, and even tools used. This is done most successful when accomplished in an authentic way. For instance, an artist creating their own design program or tool to then create the design would be regarded as both authentic and innovative. While in most aspects of the world stealing is viewed as naturally unethical, within graphic design this should not be the case. In this way there is the recognition that art and innovation should not be restricted by unnecessary barriers. This does not mean, of course, that a graphic designer should wholeheartedly steal another person’s design. Rather it means that portions of one piece of art should be readily and frequently combined with other pieces of art in a continuing series of designs. Combing falls into a category near stealing. Combining, however, involves the actual act of putting disparate styles or previously made works together to achieve a new product. Combining can be viewed as an aesthetic, but it can also be viewed as a technique. In both instances there is the recognition that past ideas or approaches should not be abandoned but reimagined in ways that seek to reignite the dormant aspects of human instinct that are entombed in these past approaches. Improvisation should also be recognized as a major design tenant. While for many people the idea of improvisation harkens back to jazz music and meandering styles, the link between improvisation and authentic expression should not be neglected. Improvisation removes the mind from needless

Marks and Spencer Essay Example | Topics and Well Written Essays - 500 words

Marks and Spencer - Essay Example Its strategies in UK revolved around a) supply management b) brand power c) customer orientation and d) empowerment of employees. As it moved into the 90s, M&S needed to overcome the challenges identified above (Montgomery, 1994, HBS Case study # 9-391-089). Tools Value chain concept: The case highlights M&S emphasis on ‘value chain’ concept as a strategy for economizing on operations, maintaining long-term supplier/buyer relations and for quality control. Popularized by Porter as a competitive advantage tool, value chain concept dovetails the different operations of a buyer and his supplier(s) in order to achieve maximum efficiencies for cost control for both parties (Porter, 2004, Ch.2, pp.33-61 & 107). Using this strategy, M&S attained a strong reputation and position in UK market, where its net profit (your last name) 2 margin was around 10 to 11% in the 80s. In contrast, its overseas operations yielded just around 6% net profit due to external factors like tariffs a nd local competition. Differentiation: The case highlights the differences between the French, Canadian and UK markets. France is a high margin market and although the few customers who accessed M&S products are well satisfied, many others, especially the younger generation, preferred other brands.

The Sinking of the Aragon Essay Example for Free

The Sinking of the Aragon Essay With the outbreak of world one war the royal mail moved its home port to Newport, South Wales. However the Brittish government was in dire need of battle ships to strengthen their naval force. Many ships were converted from simply postal delivery vessels into war ready troop carrying ships. One of these ships was the Aragon The Aragon built in harland and wolf in Belfast was 9588 tons and could carry 306 first class 66 second class and 632 third class passengers. It was launched on the 23rd of Febuary 1905. The following information was gathered from an unsigned letter written by an officer of the Aragon to a Mr.  John William Hannay the father of a VAD on board the Aragon on her way to serve in palestine and Egypt. For two weeks the Aragon laid at anchor in the shelter of the harbour at Marseilles. Every day they would await sailing orders. At last they recieved orders and the ship, set sail. It set of in company with another transporter ship called the Nile and also with an escort of destroyers. On board there was 160 nursing sisters, 150 military officers, 2200 troops and the ships own officers and crew. In total there was 2700 poeople on board the Aragon. One of these men was my great grand uncle Thomas Cassin who was an Irish man and inlisted as a British solider. Along with the thousands of people on board ready to serve there was also 2500 bags of Christmas destined for Egypt. From Marseilles they set sail to Malta in safety. However There was some fierce weather and the sea became quite heavy. Many became sick. Miss Hannay the VAD nurse being sick for just one day. They arrived at the windy bay in Malta on the 23rd of December where they remained for four days until the 27th. They spent their Christmass holidays here in safety. On the fourth day they set out to sail again still in the company of the NIle and a fresh escort of destroyers. There were three destroyers in number, two of which were Japanese and the other British. They arrived near their destination, Alexandria Egypt, on the 30th of December in the morning. The port was just becoming visible to the naked eye on the horizion. Everyone was very excited to reach shore and every vantage point on the boat was filled with eager passengers looking on ward at the port. Many had packed their luggage and were already attired for disembarkation. It was heard that many were congradulating themselves on a safe voyage. The Aragon with the British destroyer Attack was entering the channel that leads to the port. They were already past the first buoy which indicated entrance into the channel. At this point a wireless message was intercepted from trawlers in the channels that there were mines further on. The Attack, being the senior ship, imediately signalled to the Aragon to follow them as they turned seawards. The trawelers which were there to direct the ships through the channel were doing the same and retreating. The Aragon had to keep well away from the buoy that they had already passed by when entering the port. Unkown to both the Aragon and the Attack there was a German submarine lurking in the depths of the waters right beside the buoy. It was unable to fire before because of the close proximity of the ship, if they did they would have endangered their own submarine. However now that the Aragon was turning seawards, she presented a perfect target for the Germans who took full advantage. The officers of the Aragon on duty on the bridge saw the periscope of the submarine and at the next instant the wake of a torpedo which was heading straight for the ship. In a desperate effort for surrvival the passengers and crew tried to turn the ship to avoid the torpedo but this was to no avail as the ship was quite slow. The explosion was a dull crashing blast and the ship shuddered violently. An officer who was on duty at the time was covered in glass as all the windows on the boat shattered. In the next instant the ship became aware to the fact that they had all been dreading. Everyone on board was at their sations in record time, orders were obeyed with precision. The first order given was the rescue of every sister. They were lowered into the rescue boats before doing anything else. This only took a few minutes and was carried out without a hitch. The boats they got on were the best in the ship and in a position to afford greatest possible facility for getting off. The Aragon sent a call for assitance to the shore and recieved a reply within seconds. By the time the sisters ships had got clear, the ship had taken a heavy list to starboard and had sunk deep astern. It remained like this for a few minutes. The Destroyer took this time to run up along side and the remaing passengers were ordered to get off. They managed to do this by attaching ropes from the Aragon to the Destoryer Attack. On other parts of the ship troops were ordered to take water as the rafts were let loose. In just moments the sea was full of struggling men. Many of the officers and troops were trying to get the remaining life boats into the water but they had become jammed by the list. The crew could now feel her sinking fast. It had become impossible to stand upon the deck. It was about fifteen minutes after the inicial explosion. The commander gave the order every man for himself! . There was a rush to get over the side of the boat but nowhere was there any sign of panic. The discipline was astounding as the troops clung on to each other, singing and cheering until they reached the water level. Then they broke into struggling masses. Then it was heard shes going and the Aragon began to sink rapidly astern. The Destroyer was still at rescue work but only one rope remained. One officer was trying to cross when they finally cut the remaining rope. He was thrown into the water between the two ships. He sank like a stone because his full uniform restricted him to swim. However he still managed to get to the surface and make his way onto the Destroyer. The Attack was full of both injured and dying. The Aragon was sinking rapidly, one could hear a roar of rushing water and smashing of internal fittings. Dozens of men still clung to the decks and at the last moment jumping into the water rather than be sucked under along with the ship. Many of their efforts for survial were futile as with the height that the bow had been raised because the ship had turned whilst it was sinking, they died on impact with the water. With a great surge, a roar of rushing water and the explosion of the ships boilers the Aragon was no more and it went beneath the surface. There was now silence over the men. The place where the ship once was, was now replaced by struggling men clinging to upturned boats and wreckage. The Destroyer was now alive with activity. As they attempted to move ahead to the safety of the harbour with all their injured on board, one man shouted and screamed and next instant there was a terrible explosion. The Destroyer was hit by another torpedo. The middle of the Destroyer had been smashed sending men flying into the air. OIl, fumes, splinters of wood and steel were sent in every direction. She broke into two halves and began to sink immedietly. Both the bow and the stern rising into the air as the middle(wher the torpedo hit) sank rapidly. Everyone jumped for the water. It was chaos around the remains of the destroyer. The only hope left for survival was two trawlers which were near at hand. Except for the trawlers the only rescue boats were the rafts from the Aragon which were already on their way to shore. Only wreckage and struggling men remained in the water, everything else had disappeared. However the rafts did an ecellent job, bringing hundreads to the trawlers near by. Other trawlers became visable on the horizon as the rushed at full speed towars the wreckage. However as the port was 80 miles away it took them some time to arrive and many men perished in this time. The temperature of the water was very cold and this contributed to some of the deaths. It took the trawlers an hour to reach the men but without them few would have survived. The VAD sisters who were the first to leave the Aragon arrived on shore at arround 2:30pm. It wasnt untill 4:30pm when the trawlers with the wounded and survivours arrived. The people on the shore were ready for them when they arrived and the wounded were rushed to hospital. In conclusion the Aragon was torpedoed 8 miles from Alexandria Egypt at 11am on Sunday December 30th 1917 and sank in twenty minutes. The escort for the Aragon the British Destroyer The Attack was also torpedoed about 5 minutes later. It took between 5 to 7 minutes to sink. The other transport ship The Nile with two Japanese destroyer escorts left the Aragon at day break, the day of the attack. They also came under submarine attack but managed to reach their destination safely. My great uncle unfortunately perished that day. It was hard for an Irish man to join the Brittish army. I imagine he would have recieved a lot of criticism for doing so, but he did what he thought was right. He fought with the allies and aggainst evil and for that my family is very proud of him.

Thrust Vectoring :: War Technology Technological Essays

Thrust Vectoring Imagine two US Air Force Jets with controls not responding, they are heading right for each other, the pilots don’t have enough time to eject, there’s a mid-air explosion, and the needless death of American servicemen. About one fifth of peacetime fighter losses during the past few years were due to loss of control. Now imagine that the US has been developing the technology to prevent this for the last decade, but due to budget problems this technology was never installed on our fighters. I’m talking about a Thrust Vectoring. This engineering term describes the use of an engines nozzle to direct the force coming from a jet engine in different directions other then straight out the back. Besides tragic, needless deaths, this technology has a military significance for front line fighter jets. With the wars in Iraq and Afghanistan, Americans have seen the devastating power of our Air Force on Countries without a serious Air Defense network, like Is rael or Great Britain. These are countries with not just a Surface to Air Missile (SAM) threat, but an Air Force that can rival ours in its current state. Thrust Vectoring is the technology that will make our fighter jets true rulers of the air, not just on bombing runs, but air-to-air combat, better know as â€Å"Dog Fighting†. Thrust Vectoring was first used in a trivial form on Nazi Germany’s V-2 rockets. These rockets were devastating to the Allies in WWII with their accuracy due to graphite control vanes that helped the guidance of the missile. Modern rockets, both SAMs and Air-to-Air missiles have been using thrust vectoring to increase their agility in flight, and hence make them more lethal. During the Cold War German military planers recognized the shear numbers of Soviet fighters, and believing that any war would include intense Dog Fighting, began to look for ways to even the odds. Wolfgang Herbst with the Messerschmitt-Boelkow-Blohm, now Deutsche Aerospace, Company led a team in Post-Stall engineering. Post-Stall describes a flight condition in which normal flight controls, like flaps, are no longer sufficient to maintain the flight ability of the aircraft. His team investigated new flight laws to describe the movement of an aircraft in Post-Stall flying conditions.

How the Recession Effects Used Car Prices Essay

There are several factors which are affecting the price of new and used vehicles since the current recession began. Because people have been forced to hang on to their cars longer it has driven up the price of used cars because the pool of used cars has gotten smaller. New car sales have were down as well further pushing up the price of used vehicles since fewer people bought new cars during the recession. Fewer new car purchases equals less used cars. The production of new cars has also been cut meaning that there are less new cars in circulation which in turn means fewer used cars from sources like car rental places. The higher price of used cars has pushed some people to look for deals on new cars but dealer incentives have been reduced making the purchase of a new car less enticing then it would have been in the past. Because there are less new cars being produced, the price of new cars has also gone up. The high cost of gasoline has also affected the demand of new and used cars. As gas prices go up the demand for new cars goes down as people do not wish to spend as much money on their cars. So rather than make a high monthly car payment on a new vehicle they choose a lower payment on a used car or may chose to purchase the car outright. References: Why used-car prices are going to stay high for years: http://content.usatoday.com/communities/driveon/post/2012/05/why-used-car-prices-will-stay-high-for-years/1#.UGdhRJjA-kY Used-Car Prices Climb http://online.wsj.com/article/SB10001424052970204136404577205383041923996.html As Gas Prices Go, So Go Prices for Used Cars http://moneyland.time.com/2012/05/31/as-gas-prices-go-so-go-prices-for-used-cars/

Baderman Island Family Vacations Essay

Baderman Island Family Vacations: Advertising, Creative, and Media Strategies Advertising not only works but is often unmatched in its capacity to reach major audiences, build brand awareness and personality, as well as stimulate curiosity and desire. But, more than ever, companies today [in this very competitive environment] need the right creative messages and media choices in an effort to break through the â€Å"noise† in order to get noticed, and therefore, remembered. This paper will outline Baderman Island’s Family Vacations advertising plan, further expanding on creative decisions and effective media strategies in an effort to increase market share. Baderman Island – Family Vacations Analysis Family getaways are one of the top reasons that guests stay at Baderman Island, regardless of whether the stay is a seven day excursion or a weekend family reunion. With so many activities to choose from such as: boat rentals, water skiing, snorkeling, scuba diving, tennis, golf, five secluded beaches, Oasis Spa, and gallery touring there is truly something for everyone in the family to enjoy, not to mention all the activities on the island are appropriate for visitors of all ages. The many unique selling points of Baderman Island Family Vacations consist of the island being self contained, all-inclusive, hosting an array of restaurants, three different hotels, and unlimited activities to entertain and relax all guests. Currently, the marketing situation consists of a website that is an excellent tool for attracting guests and showing them all the perks of the island through pictures and blogs. The blog is a new advancement to the website, but should prove to attract positively more guests through the testimonials of previous visitors. Target Audience The target audience for Baderman Island is the typical â€Å"family vacationers† who are looking for a resort that offers a variety of activities without having to leave the premises. These families will consist of parents with at least one child. The target family will be the family who consists of two adults within the household with at â€Å"least† 2-3 children to help maximize profits. All races, ethnicities and cultures are welcome. The target market will be an adult who enjoy warm weather vacations with family, spending quality time with each other enjoying activities and who have a love for the beach and fine art. The target audience will also consist of consumers who fall within the lower to middle class and above demographics searching for a family destination that does not require leaving the United States (U.  S. ). Not all families can afford the cost of securing passports and expensive air travel to the Caribbean. Creative Strategies A creative strategy is important to the overall execution of an advertising campaign. Team C will use a â€Å"positioning† approach as its creative strategy. In this approach Baderman Island will be clearly defined as the number one â€Å"all inclusive† destination for family travel. Brand image approach will also be incorporated into the strategy. This will help consumers correlate the Baderman Island brand as a top notch, high quality destination. This approach will be accomplish by using an easy to remember slogan, such as â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† as well as further using the ever popular slogan, â€Å"Relax, Enjoy, Indulge. † Increased emphasis will be placed on marketing the concept that Baderman Island is a unique destination specializing in family activities. This will enable Baderman Island to distinguish themselves from other competitive resorts in the marketplace. All creative advertisement associated with the resort will be colorful and eye catching; it will feature pictures that depict happy families vacationing and spending time together, further providing a visual of what family vacationing could be for the potential customer. On radio spots sound bites will be used of customer testimonials of how happy they were when they vacationed on the island. TV ads will also depict families enjoying themselves on the beach, playing golf, in the spa, visiting the museums and art galleries, and participating in the many sports activities offered on the island. The television ads will also highlight the many pricing plans and payment options where applicable. Positioning Statement Baderman Island’s positioning concept will explain that Baderman Island Family Vacations is for vacationers with families who are seeking a luxury resort â€Å"experience† to reenergize from their busy lives and reconnect with family and friends, and that Baderman Island Family Resorts is one of the most luxurious destinations in the world. The island offers four star accommodations that highlight a world-class spa featuring a full range of treatments designed around the resort’s natural springs, sophisticated purpose-designed meeting facilities, and an assortment of other amenities all delivered with a high level of personalized service (University of Phoenix, 2008). All of this is made available on this self-contained, all-inclusive resort island that is surrounded by the beautiful Kelsey River. Golfing, fishing, spa facilities, museum excursions and a beautiful beach are all available to vacationers of this island. Message Platform Baderman’s message platform is to develop Baderman’s brand and when potential guest see the logo, they will envision the beautiful crystal clear waters, which symbolizes peacefulness as well as relaxation. Presently, Baderman Island is expanding the brand on the 1,600 acres of land they own. 750 acres are operational. See map below. (University of Phoenix, 2008). In an effort to increase brand recognition Baderman Island will rely heavily on word-of-mouth marketing. The expectation will be that satisfied guest will continuously sell the brand for the resort while Baderman Island continues to make capital improvements. Once the Baderman Island’s guest vacation experience is over and they leave, the hope is that they will tell their friends about the wonderful experience during their stay. Word-of-mouth advertising is one of the most effective advertising vehicles when feedback is 100% positive. Baderman Island will strive to be the number one vacationing spot. Baderman Island will be well known for the following attributes: Owning an island, which exclusively promotes their brand, and having facilities that offer excellent customer service. Baderman Island makes a point of listening to guests who have enjoyed previous stays and will continue to develop innovative ideas that include customer feedback on how to improve future stays. Media Strategies and Objectives Print media is one of the most efficient ways to reach potential customers. For example, magazines are a medium that has a number of special-interest publications segments that can reach Baderman target audience (Wisconsin Department of Tourism, 2009). As a result, print ads, billboards, and brochures will be Baderman Island’s priority media vehicles of choice. Baderman Island will also use a number of advertising campaigns which will run a variation of television commercials, all emphasizing family fun. An additional strategy that Baderman will use in order to develop a relationship with potential guests is through the use of [developing] creative brochures which will assist with enticing guest towards booking a vacation on Baderman’s Island property. After all, they are inquiring about Baderman’s vacationing experience, so brochures will bring Baderman’s Island Vacations upfront and personal to future guest. Guests will be able to look at full color ads while reading a wealth of information regarding services, pricing plans, recreation packages, spa schedules and a host of activities used to keep children occupied during the day. The objective is to have future guest pick-up and carry brochures with them so they can view the material at their leisure and share it with family and friends. Baderman will capitalize on the idea that the brochure is portable which gives the upper hand rather then relying on guest to remember a 60 second commercial. Lastly, radio air time will also be explored as a media option. There are seven times as many radio stations as television stations in the U. S. (Wisconsin Department of Tourism, 2009) therefore; this is a medium that Baderman will seek to explore with the assistance of a limited-service agency. Strategy RationaleThe rationale behind the creative strategies and campaign message is to ensure that Baderman Island Vacations stands out over the competition. Creating the easy to remember message of â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,† will capture the image of Balderman Island at its fullest. In addition, using vibrant colors within ads and â€Å"real† people will not only be an eye catcher, but also illustrates the fun side of Balderman Island. Using photos of smiling and happy families doing fun activities together as part of advertisement features will say it all. Baderman Island will use similar stock photos in all advertisements. By placing the emphasis on â€Å"family† the brand image that Baderman Island will be known for will be something that both existing and potential customers will relate too. The resort will also seek to create a feeling of nostalgia where people who see the billboards, magazines, website, or hear radio advertisements will wish and want to experience what Baderman Island offers. An addition strategy will be to choose air time during busy traffic hours to advertise services. What better time to dream being somewhere else than when a person is stuck in a traffic jam. As a family resort, Baderman Island believes in getting and giving the best. As customers, Baderman personnel staff expects the best on both products and services from providers, and it is only right that the resort gives the same respect, treatment and consideration to their customers. Baderman Island stands on the priority objective of treating customers â€Å"just like family. †Supportive ResourcesAlthough many companies have opted towards using outside advertising agencies exclusively for assistance with creative ideas, Balderman Island prefers to do it themselves. Baderman Island’s in-house creative teams provide a range of services depending on the resorts needs and are familiar with the resorts rich history and many products and services. The in-house team is also better equipped to handle adhoc problems regarding advertisements within a timely manner. Keeping creative development in-house will provide the resort more control with lower risks of having proprietary confidential information leaking into the wrong hands, also keeping in mind that external agencies have other clients to assist. In addition to risk management, in-house creative resources for creative support make it easier to coordinate and have a more â€Å"personal† touch with the service versus an outside agency. In addition to in-house support Baderman Island will seek advice from limited-services agencies which specializes in one aspect of creative process; usually providing creative production work or the purchase of media space (Wisconsin Department of Tourism, 2008). A limited-services agency will be used in order to coordinate radio air time and in some instances magazine space. ConclusionAs stated earlier, Baderman Island Family Vacations is striving to continue to compete in a very competitive environment. With the consistent advertising message, â€Å"Baderman Island Family Vacations, the Finest Place to Reconnect,†Ã¢â‚¬ ¦ Baderman will further expand on that message by building upon a media strategy that emphasis family, fun, relationships, and value. Therefore, a media strategy that focuses on â€Å"awareness advertising,† where the attempts to build Baderman Island’s image and familiarity with the resort brand and excellent services will be their ticket towards marketing success. Baderman Island is confident that by using multi-media vehicles of print ads, billboards, brochures, television commercials, and radio spots their target audience will be effectively reached. Six months post campaign launch, Baderman will evaluate their advertising effectiveness through monitoring and post-evaluation tools and re-evaluate their marketing plan accordingly based on results.

The Civil Rights Movements of the 60s essays

The Civil Rights Movements of the 60s essays On May 4th, 1970, four students were killed, eight injured, when shots fired out everywhere across the Kent State University Campus (www.may4.org) . This tragedy both symbolically, and chronologically marked the end of a turbulent decade the decade of discontent as some people called it (Gottlieb, 17). This incident was the result of a peace protest against President Richard Nixon, and was just one example of the many political, cultural, and spiritual revolutions that erupted from this decade. The Civil Rights Movement, the Anti-War Movement, and the Womens Rights Movement were three of the largest and most revolutionary ideas which sprung from a generation of counter-culturists. Each Movement contributed to the future American culture in varying degrees. Each had their heroes, their enemies, and their own morale. These movements were the frameworks for a young generation to build upon, who were looking to find a new way of life, and seeing the world. The assassination of President Kennedy on November 22nd, 1963 seems to be the turning point for a generation of teenagers. This was the event after which America began to change. (Gottlieb, 18). People felt that something had been taken away from them, and there was nothing to fill the void that was left. This is when the restlessness and upheaval of a culture began. There had already been instigation, during Kennedys term, of the most lasting and continual movement that has ever come out of the United States. Led by a strong, and devoted citizen, Martin Luther King Jr. The Civil Rights movement had already begun. The fight for equal rights among blacks and whites had already started to change the way America was thinking. It was affecting the way Congress, and politics in general were running. The predictability of votes, and discipline of Congress was beginning to become weak. As House Majority Leader Carl Albert ...

Craig v. Boren - Intermediate Scrutiny Case

Craig v. Boren - Intermediate Scrutiny Case In Craig v. Boren, the U.S. Supreme Court established a new standard of judicial review, intermediate scrutiny, for laws with gender-based classifications. The 1976 decision involved an Oklahoma law that prohibited the sale of beer with 3.2% (non-intoxicating) alcohol content to males under age 21 while permitting the sale of such low-alcohol beer to females over the age of 18. Craig v. Boren ruled that the gender classification violated the Equal Protection Clause of the Constitution. Curtis Craig was the plaintiff, a resident of Oklahoma who was over the age of 18 but under 21 at the time the suit was filed. David Boren was the defendant, who was governor of Oklahoma at the time the case was filed. Craig sued Boren in a federal district court, alleging that the law violated the Equal Protection Clause. The district court had upheld the state statute, finding evidence that such gender-based discrimination was justified because of gender-based differences in arrests and traffic injuries caused by males and females ages 18 to 20. Thus, the court held that there was justification on the basis of safety for discrimination. Fast Facts: Craig v. Boren Case Argued: Oct. 5, 1976Decision Issued: Dec. 20, 1976Petitioner: Curtis Craig, a male who was over 18 but under 21, and Carolyn Whitener, an Oklahoma alcohol vendorRespondent: David Boren, Governor of OklahomaKey Questions: Did an Oklahoma statute violate the 14th Amendments Equal Protection Clause by establishing different drinking ages for men and women?Majority Decision: Brennan, Stewart, White, Marshall, Blackmun, Powell, StevensDissenting: Burger, RehnquistRuling: The Supreme Court ruled that the statute violated the 14th Amendment by making unconstitutional gender classifications. Intermediate Scrutiny: a  New Standard The case is significant to feminism because of the intermediate scrutiny standard. Prior to Craig v. Boren, there had been much debate about whether sex-based classifications or gender classifications, were subject to strict scrutiny or mere rational basis review. If gender became subject to strict scrutinies, like race-based classifications, then laws with gender classifications would have to be narrowly tailored to achieve a compelling government interest. But the Supreme Court was reluctant to add gender as another suspect class, along with race and national origin. Laws that did not involve a suspect classification were subject only to rational basis review, which asks whether the law is rationally related to a legitimate government interest.​ Three Tiers Are a Crowd? After several cases in which the Court seemed to apply a higher scrutiny than rational basis without really calling it heightened scrutiny, Craig v. Boren finally made clear that there was a third tier. Intermediate scrutiny falls between strict scrutiny and rational basis. Intermediate scrutiny is used for sex discrimination or gender classifications. Intermediate scrutiny asks whether the laws gender classification is substantially related to an important governmental objective.Justice William Brennan authored the opinion in Craig v. Boren, with Justices White, Marshall, Powell and Stevens concurring, and Blackmun joining in most of the opinion.  They found that the state had not shown a substantial connection between the statute and the benefits alleged and that statistics were insufficient to establish that connection.  Thus, the state had not shown that gender discrimination substantially served a government purpose (in this case, safety).  Blackmuns concurring opinion arg ued that the higher, strict scrutiny, a standard was met. Chief Justice Warren Burger and Justice William Rehnquist wrote dissenting opinions, criticizing the Courts creation of an acknowledgment of a third tier, and arguing that the law could stand on the rational basis argument. They remained opposed to establishing the new standard of intermediate scrutiny.  Rehnquists dissent argued that a liquor vendor who had joined the suit (and the majority opinion accepted such standing) had no constitutional standing as his own constitutional rights were not threatened.Edited and with additions by   Jone Johnson Lewis

Research design Paper Example | Topics and Well Written Essays - 750 words

Design - Research Paper Example These factors, according to Hsieh (2011), have a profound impact on the actions, behaviors, and interests of a student in language classrooms, which either hinders or promotes their performances in learning foreign languages. In addition, gender has become increasingly important as a perspective in foreign language acquisition investigations, which have highlighted females as being more positive and interested in comparison to males. This gender perspective is especially salient because it has important pedagogical and theoretical implications in the learning of foreign languages, especially because females tend to use more learning strategies and do so more effectively (ONeill, 2008). However, there is a dearth of information about the very nature of these differences in nature and whether they are linked to attitudes, motivations, or both. Therefore, investigating affective aspects is increasingly crucial with the addition of the gender perspective to enhance the outcomes and inter ests of students in learning foreign language (Lee, 2005). This study will seek to contribute to current literature by providing more gender-sensitive insight for a Muslim country. The in-depth interview method will be used for this research study because it is considered as the best fit for collecting social and personal concerns, approach, motivations, beliefs, and attitudes (Babbie, 2010). In addition, it is possible to vary the scope of the interview method from investigations on a large scale to studies on a small scale that can be conducted by one researcher. This is especially because the rationale behind in-depth interviews involves attaining a snapshot of attitudes and conditions at a single moment or point (Fowler, 2013). For this research study, the interview questions will be adapted from the ATMB, or â€Å"Attitude Motivation Test Battery†, by Gardner. The selection of Gardner’s Attitude-Motivation Test

Quality in Health Care Administration Essay Example | Topics and Well Written Essays - 2250 words

Quality in Health Care Administration - Essay Example Performance can denote, for example, the aptitude to fulfill the customer's needs rapidly with no errors. This research focused on this truth that the add to in demand for MRI services opens a casement of chance for putting up a provider-based release of such repair which will serve as an extra source of income for our recognized orthopedic surgical procedure do (Glasper, E. A., & Pogson, D, 2000). The fulfillment of such tactics equates to addressing the population's wants with the assurance of having a extremely spirited and ground-breaking technology that is the moveable Magnetic Resonance Imaging machine. If we analyzed then we come to know that a dream of a healthy inhabitants who is repeatedly provisioned with the uppermost quality medical services that are sensibly priced. As the manager, it lies in your hands to approach up with a possible plan for the commerce. Several challenges contain been recognized which are to be afterward on discussed (Freytag, P. V., & Hollensen, S, 2001). Due to such, it becomes a main task at hand to give good reason for and go additional than these challenges to see how this commerce will create it and flourish finally. Pushing through by means of this project and following greatly lies in the dream that you have by means of regards to this chance. And such vision would be to give the highest quality checkup services that other providers cannot struggle through. According to the expert analysis the most effectual leaders are the ones who are clever to cascade their dream down to their subordinates. Moreover, lacking such influence, the dream could turn skewed in the prospect. It is of utmost significance that the manager be able to make all the people concerned realize the meaning of the chance at hand. From there, he be supposed to be able to assemble them towards achieving the dream through suitable actions. People, policies, communication and harmonization are the structures that determination creates up this association. Management It is management's accountability to handle all managerial concerns of this association. As such, the formulation of all policies and rule with regards to the operations of this novel commerce is their anxiety. Management puts the dream into put and takes charge of carry out it. Management, therefore, makes the most impact on how this chance will development. Staff This research focused on this truth that as a supplier of healthcare services, the commerce as a whole very much relies on the skills of its employees. The staff has to therefore appreciate their position in the understanding of the dream. The failure to present the uppermost quality services as envisioned would guide to the termination of this industry. Policies and Guidelines Appropriate policies and guidelines are supposed to be put into put to make sure that events for only the uppermost quality are in put. These are to be severely followed. This anchors on the power of the commerce as contribution only the most excellent of the greatest Communication and Coordination Effective communication can be achieved through open surroundings. An environment that promotes optimistic and encouraging message and coordination will stay the association physically powerful (Faulkner, M, 2001). Such will